Personal branding is a whole new approach to marketing. Now, instead of simply working on increasing the popularity of the company brand name, more and more people are working on increasing the branding of their own given name. Many have done it. Celebrities are the best example for personal branding.
In a competitive field like DJing one really has to put lot of efforts to stand out in the crowd. This is where personal branding becomes very crucial. Tracking the efforts put by DJ AMUL it looks like he has chosen the social media route to brand himself. This is the right choice since most of the social media tools are either available free of cost or at a negligible cost. Also the other thing which he's got it right is choosing the correct platforms within social media. Following is a screen shot of the platforms chosen by him
Creating personal brands is very much like creating any brand.One needs to decide the brand elements,give meaning to them,position them,communicate the meaning and manage them over a period of time. Based on this aspect, following is a brand pyramid
To be a successful personal brand you need to follow the above pyramid diligently and keep a tab of what is happening in the market place.
Now here is the interesting part. I have analysed brand DJ AMUL very closely and to my surprise knowingly or unknowingly he has followed 8 laws of Peter Montoya which are required to be a successful personal brand.
BRAND DJ AMUL: Adherence to the 8 laws:
1. The law of specialization: DJ AMUL has always focused on his core strength which is alternative/eclectic genre of music like Dub step,Drum N Bass & Break Beat
2. The law of leadership: DJ AMUL carves a niche every time he is behind the console.He is one of the few DJ's in the country who commands a leadership in the Indian Electronic music scene.
3. The law of personality: He has created a very respectable and credible personality that is highly regarded by friends and foes alike. He has always communicated the image of working hard to overcome his flaws and as one who experiments on an on-going basis
4. The law of distinctiveness: He has always presented himself with finesse and epitomized style and dominance.Right from creating designer kurtis by cutting the bed linen of his house, this guy has experimented with his outfit & looks and has managed to create a distinctiveness for himself
5.The Law of Visibility: DJing being a very glamorous profession has guaranteed him high visibility. Through consistency in performance and his personification, he has managed to sustain the public’s interest in his brand.
6.The Law of Unity: He mirrors the same image both on and off the DJ console. He has always acted in consistence with his core values and beliefs and has always communicated his brand loud and clear
7. The Law of Persistence: He has never wavered from his core persona. He still is the same reclusive guy I knew of all these years.
8. The Law of Goodwill: Finally with many well wishers like me the law of goodwill works in his favor always
If you are still wondering who is this guy, catch him dropping some awesome music on the New Year's eve at one of the happening parties in Mumbai.
Why is a goal by Beckham enjoyed more than a goal by any other player?Why do we have people build temples for Rajnikanth and not for any other equally successful movie star? Does the answer lie only in the talents possessed by these individuals or something beyond that? Do these personalities “brand” themselves and consciously do or refrain from doing things that affect their brand image?
Sitting back I was wondering if there is any one in my circuit who personifies personal branding? Quick came the reply!!!! DJ AMUL it is!. I have known this guy for more than 10 years now.To the world he might be known as DJ AMUL,but amongst friends he is still known by his nickname ____(I would refrain from mentioning it in a public forum since that might not go with his current image LOL).
To the best of my knowledge DJ AMUL was an introvert guy in school. Even though he was good at sports he used to be reluctant, to be a part of the annual gathering. However due to extreme persuasion from friends, he agreed to participate in one of the functions. Those were the days when fusion dance(i.e clubbing together of 4-5 songs) was in vogue. Editing for such fusion songs would be done by local cassette stores who would charge a bomb for their service. In this scenario DJ AMUL decided to give it shot with his double cassette player. The editing was perfect to the 'T' so was his attempt towards' ORTHODOX DJing'.
Incidentally we also happen to complete our bachelors degree from S.I.E.S college.Here the ' ORTHODOX DJing' actually moved to the next level. Cassette player was replaced by good music system, BOSE speakers, MIC and few other gizmos that I am unaware of. The big day arrived when he enrolled for an inter collegiate war of DJ's and manged to win the competition hands down.There has been no looking back since then.
In a competitive field like DJing one really has to put lot of efforts to stand out in the crowd. This is where personal branding becomes very crucial. Tracking the efforts put by DJ AMUL it looks like he has chosen the social media route to brand himself. This is the right choice since most of the social media tools are either available free of cost or at a negligible cost. Also the other thing which he's got it right is choosing the correct platforms within social media. Following is a screen shot of the platforms chosen by him
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| Most of the platform chosen are related to the brand personality |
Creating personal brands is very much like creating any brand.One needs to decide the brand elements,give meaning to them,position them,communicate the meaning and manage them over a period of time. Based on this aspect, following is a brand pyramid
 |
| Courtesy: www. fast-company.com |
Now here is the interesting part. I have analysed brand DJ AMUL very closely and to my surprise knowingly or unknowingly he has followed 8 laws of Peter Montoya which are required to be a successful personal brand.
BRAND DJ AMUL: Adherence to the 8 laws:
1. The law of specialization: DJ AMUL has always focused on his core strength which is alternative/eclectic genre of music like Dub step,Drum N Bass & Break Beat
2. The law of leadership: DJ AMUL carves a niche every time he is behind the console.He is one of the few DJ's in the country who commands a leadership in the Indian Electronic music scene.
3. The law of personality: He has created a very respectable and credible personality that is highly regarded by friends and foes alike. He has always communicated the image of working hard to overcome his flaws and as one who experiments on an on-going basis
4. The law of distinctiveness: He has always presented himself with finesse and epitomized style and dominance.Right from creating designer kurtis by cutting the bed linen of his house, this guy has experimented with his outfit & looks and has managed to create a distinctiveness for himself
5.The Law of Visibility: DJing being a very glamorous profession has guaranteed him high visibility. Through consistency in performance and his personification, he has managed to sustain the public’s interest in his brand.
6.The Law of Unity: He mirrors the same image both on and off the DJ console. He has always acted in consistence with his core values and beliefs and has always communicated his brand loud and clear
7. The Law of Persistence: He has never wavered from his core persona. He still is the same reclusive guy I knew of all these years.
8. The Law of Goodwill: Finally with many well wishers like me the law of goodwill works in his favor always
If you are still wondering who is this guy, catch him dropping some awesome music on the New Year's eve at one of the happening parties in Mumbai.
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| Image for reference only |
