As a pact between us (me & my co blogger) we had principally decided that we would discuss about anything but Bollywood. We were quite clear from the beginning that the entire purpose of blogging was dissemination and sharing of knowledge pertaining to marketing & branding(that sounded so preachy!! never mind).The idea was to weave in the concept of marketing & branding in whatever damn thing we would discuss on this blog.
However having born in a country which thrives on cricket & Bollywood how could I be an exception? So strictly following the DNA of the blog,I thought of exposing our readers to the concept of SEC classification by citing real life or rather reel life examples from Bollywood. This might sound vague, but this very analogy challenges the existence of the age old marketing concept.
The SEC Classification (also called the Social Economic Classification) is a classification used by surveyors, market researchers,media and marketing companies in India to categorize consumer behavior. SEC is primarily determined by 2 factors:
1.Educational level of the Chief Wage Earner of the household
2. Occupational level of the Chief Wage Earner of the household
For a better understanding you may refer to the latest SEC grid used by the marketers as shown below.
Based on the above grid the country's population is divided into 3 classes:
However having born in a country which thrives on cricket & Bollywood how could I be an exception? So strictly following the DNA of the blog,I thought of exposing our readers to the concept of SEC classification by citing real life or rather reel life examples from Bollywood. This might sound vague, but this very analogy challenges the existence of the age old marketing concept.
The SEC Classification (also called the Social Economic Classification) is a classification used by surveyors, market researchers,media and marketing companies in India to categorize consumer behavior. SEC is primarily determined by 2 factors:
1.Educational level of the Chief Wage Earner of the household
2. Occupational level of the Chief Wage Earner of the household
For a better understanding you may refer to the latest SEC grid used by the marketers as shown below.
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Latest SEC Grid from one of the leading management consultants |
1.Upper most segment of the consuming class -A1,A2 &B1
2.Middle segment-B2 & C(concentrate on this segment since the climax is related to this segment)
3.The lower most segment-D, E1 & E2
Enough of Gyaan I guess. Cut to Bollywood. Now this is where I have my doubts. If the above information holds true for a population of 1,210,193,422 then our Bollywood stars should be no exception right? Look at some interesting facts below:2.Middle segment-B2 & C(concentrate on this segment since the climax is related to this segment)
3.The lower most segment-D, E1 & E2